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Healthcare Glossary
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Reinforcement advertising
Advertising that aims to ensure that people who have already purchased the company's product have made the right choice, as well as how to best take advantage of the product.
See also:
Recall Test
Advertising
Advertising Research
Buying Behaviour
Competitor analysis
Market Research
Related terms
Affiliate marketing, Direct marketing, Ad recall, Ad concept testing, Advertising, Focused Advertising Sampling Technique (FAST) Marketing, Sponsorship, Full-service agency, Virtual community, Coverage, Campaign, Media planning, Below the line , Local advertising, Creative director,
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Frontera Group
A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...
