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Healthcare Glossary
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Reinforcement advertising
Advertising that aims to ensure that people who have already purchased the company's product have made the right choice, as well as how to best take advantage of the product.
See also:
Recall Test
Advertising
Advertising Research
Buying Behaviour
Competitor analysis
Market Research
Related terms
National Readership Survey (NRS), Media mix, Ad tracking research, Affinity marketing, ACE PR Value, Ad recall, Customer service programme, Click through rate (CTR), Above the line, Equivalent advertising value (EAV), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Abbreviated advertisement (UK), Banner Ad., European Association of Communications Agencies (EACA), Ad impression ,
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