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Healthcare Glossary
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Relative market share
Share of market segment relative to largest competitor.
Relative market share compares the market share of a company with that of its next biggest rival.
A company which has a relative Market share means that they are the market leader which eclipses their competitor by this factor. A relative market share also demonstrates how far away a company is from being the market leader.
See also:
Market leader
Market research
Related terms
Channels, Strategic business unit (SBU), Price fixing, Convenience sampling, Seeding trial, Penetration pricing, Adaptive scripting, Multi-brand strategy, Advertising, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Narrowcasting, Tactical planning, Offensive marketing, Cost–benefit analysis, Market research,
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