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Share of market segment relative to largest competitor.
Relative market share compares the market share of a company with that of its next biggest rival.
A company which has a relative Market share means that they are the market leader which eclipses their competitor by this factor. A relative market share also demonstrates how far away a company is from being the market leader.
See also:
Market leader
Market research
Channels, Strategic business unit (SBU), Price fixing, Convenience sampling, Seeding trial, Penetration pricing, Adaptive scripting, Multi-brand strategy, Advertising, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Narrowcasting, Tactical planning, Offensive marketing, Cost–benefit analysis, Market research,
Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in...