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Healthcare Glossary
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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Grey market, SMART objectives, Product class, Depth interview, Marketing planning, Learning curve, Dichotomous question, Offensive marketing, Comparative advertising, Market entry barrier, Personal selling, Franchising, Horizon scanning, Multi-brand strategy, Attitudinal scaling,
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