Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Infant, Differentiation, Convenience sampling, Market positioning, Brand extension , List price, Ansoff Matrix, Strategic business unit (SBU), Majority fallacy, Growth stage, Product class, Coverage, Market entry, Segmentation, Market skimming pricing,
COVID-19 Updates and Daily News
Featured jobs
-
Healthcare Senior Account Manager
-
Competitive
-
Senior Leader
-
Exceptionally competitive salary
-
Medical Editor
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Healthcare Account Director
-
Competitive
- AZ, Oxford University face more scrutiny over COVID-19 vaccine data
- Russia submits COVID-19 vaccine to WHO for emergency use listing
- Synairgen’s SNG001 advances into phase 3 COVID-19 trial
- CureVac says its COVID-19 vaccine can be stored at standard refrigerator temperature
- J&J advances COVID-19 vaccine into second phase 3 trial
- New study identifies drugs that are safe to use in COVID-19 treatment
- NIAID chief back-pedals on criticism of UK's Pfizer vaccine approval process
- Moderna expects to supply 125 million COVID-19 vaccine doses in Q1 2021
- Migraine-friendly colours for the home
- How can virtual pharma companies de-risk new product launches?
- Live Webinar: Artificial Intelligence for Identifying and Monitoring Cognitive Decline
- The Future of Wearable and Implantable Devices
Quick links
Infographics
