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The area of pharmaceuticals which involves identifying and testing chemical compounds to be used in treatments and then making sure those treatments are both effective and safe.
See also:
Clinical trial
Drug usage/utilisation review (DUR)
Drug-drug interaction
Product class, Endpoint, Ansoff Matrix, Response bias, Placebo effect, Grey marketing (also called parallel importing), Pharmacokinetics, Recognition tests, Phase II trials, Market research, Clinical, Investigational new drug (IND), Pilot programme, Epidemiology, Dichotomous question,
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