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Healthcare Glossary
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Response bias
The potential for respondents involved in a research project to provide answers to questions based on what they think the interviewer is expecting to hear rather than give a true answer.
This may occur if the questioner is seemingly seeking a particular answer, or if the respondent answers with what he or she deems morally correct.
See also:
Respondent
Response rate
Focus Groups
Related terms
Mathematical analysis of perception and preference (MAPP), Likert scale, Viewing room, Cohort, Neuromarketing, Marketing research (MR), Grey marketing (also called parallel importing), Ad tracking research, Dichotomous question, Day-after recall, Unstructured observation, Bias, Adaptive scripting, Background, Pilot programme,
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