Healthcare Glossary

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RSS

An abbreviation for Really Simple Syndication, RSS is a syndication service for online content, such as news feeds or event listings. RSS allows users to receive content from a website without needing to go to the website URL directly.

RSS readers allow users to view content from multiple websites in one place. As soon as a website owner publishes a piece of content, it will appear in a user's RSS reader.

RSS can also be used to publish content from one website on to another website. Again, as soon as changes are made or a new item published on the source website, it will update on the hosting website.

See also:
Social media
Tagging
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking

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