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Healthcare Glossary
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RSS
An abbreviation for Really Simple Syndication, RSS is a syndication service for online content, such as news feeds or event listings. RSS allows users to receive content from a website without needing to go to the website URL directly.
RSS readers allow users to view content from multiple websites in one place. As soon as a website owner publishes a piece of content, it will appear in a user's RSS reader.
RSS can also be used to publish content from one website on to another website. Again, as soon as changes are made or a new item published on the source website, it will update on the hosting website.
See also:
Social media
Tagging
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking
Related terms
Brand management , Above the line, Deduping, Cost per thousand (CPM), Multimedia, Subscriber list, Media mix, Distance learning, Channels, Direct marketing, Microsite, i-Coach, Below the line , Data processing, Investigational new drug (IND),
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