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Healthcare Glossary
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Sample (market research)
A representative group of a population used in market research to trial and test new products and services. In statistics, a sample is a typical portion of a population. Generally, the population is very high, the sample therefore represents a subset of manageable size. This practice of collating data from a sample is referred to as sampling.
See also:
Market Research
Data Collection
Sampling
Related terms
Deduping, Price fixing, Convenience sampling, Background, Open observation, Moderator, Greying, leisured, affluent, middle-aged (GLAM), Boston matrix, Trend analysis, Order bias, Demand bias, One-on-one interview, Focused Advertising Sampling Technique (FAST) Marketing, Ad recall, Comparative advertising,
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