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Healthcare Glossary
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Sample (market research)
A representative group of a population used in market research to trial and test new products and services. In statistics, a sample is a typical portion of a population. Generally, the population is very high, the sample therefore represents a subset of manageable size. This practice of collating data from a sample is referred to as sampling.
See also:
Market Research
Data Collection
Sampling
Related terms
Background, Attitudinal scaling, Greying, leisured, affluent, middle-aged (GLAM), International marketing, Likert scale, Sampling, Data sheet, Infant, Omnibus survey, Bias, Ad concept testing, Brand revitalisation, Grey marketing (also called parallel importing), Data collection, Adopter categories,
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