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Healthcare Glossary

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Sample (market research)

A representative group of a population used in market research to trial and test new products and services. In statistics, a sample is a typical portion of a population. Generally, the population is very high, the sample therefore represents a subset of manageable size. This practice of collating data from a sample is referred to as sampling.

See also:
Market Research
Data Collection
Sampling

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ahair@onyxhealth.com

Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...