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Healthcare Glossary
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Scamp
A mock-up or preliminary design for the artwork of an advertisement or other promotional material
Related terms
Point-of-purchase displays, Pull promotion, Substantiation, Added value, Push promotion, Advertorial, Buying behaviour , Sales promotion, Unsubstantiated claims, Sponsorship, Promotional mix, e-Sampling, Launch, Launch plan, Target audience,
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Frontera Group
A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...
