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Healthcare Glossary
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Search engine optimisation (SEO)
Search engine optimization (SEO) is the method of developing the visibility of a website or a web page in search engines via the "natural" or "free" search results. Generally, the earlier and more frequently a site arrives in the search results list, the more visitors it will attract from the users.
See also:
RSS
e-Marketing
e-Commerce
Cost per acquisition/action (CPA)
Behavioural targeting
Related terms
Customised marketing mix, Digital creative, Spam, Banner Ad., RSS, i-Coach, Cost per thousand (CPM), Virtual community, Beta Tests, Cost per acquisition/action (CPA) , Coverage, Click tracking, Search engine ranking, Viral marketing, Reciprocal links,
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