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Healthcare Glossary

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Search engine optimisation (SEO)

Search engine optimization (SEO) is the method of developing the visibility of a website or a web page in search engines via the "natural" or "free" search results. Generally, the earlier and more frequently a site arrives in the search results list, the more visitors it will attract from the users.

See also:
RSS
e-Marketing
e-Commerce
Cost per acquisition/action (CPA)
Behavioural targeting

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We create experiences that inspire lasting change. Exceptional experiences that engage people, change mindsets and behaviour, enrich cultures, increase skills...