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Healthcare Glossary
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Search engine optimisation (SEO)
Search engine optimization (SEO) is the method of developing the visibility of a website or a web page in search engines via the "natural" or "free" search results. Generally, the earlier and more frequently a site arrives in the search results list, the more visitors it will attract from the users.
See also:
RSS
e-Marketing
e-Commerce
Cost per acquisition/action (CPA)
Behavioural targeting
Related terms
Search engine ranking, Click tracking, Reciprocal links, Customised marketing mix, i-Coach, Unique page views, Spam, RSS, Social media, Affiliate marketing, Cost per thousand (CPM), Cost per acquisition/action (CPA) , Digital creative, Social marketing, Virtual community,
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