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Seeding trial
A form of market research used in clinical drug trials where the objective is not to test the safety and efficacy of a medical intervention, but to introduce the concept of a particular device or treatment to physicians to see how the product might perform in the marketplace.
See also:
Market research
Clinical trial
Related terms
Franchising, Bias, Conjoint analysis, Growth stage, Omnibus survey, Strategic business unit (SBU), Segmentation strategies, Market share, Likert scale, Brand revitalisation, Pilot programme, Response bias, Models (or marketing models), Advertising, Motivation research,
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