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Healthcare Glossary
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Seeding trial
A form of market research used in clinical drug trials where the objective is not to test the safety and efficacy of a medical intervention, but to introduce the concept of a particular device or treatment to physicians to see how the product might perform in the marketplace.
See also:
Market research
Clinical trial
Related terms
Decision tree, Unstructured observation, Recognition tests, Grey marketing (also called parallel importing), Launch plan, Background, Relative advantage, Day-after recall, Sample (market research), Focus groups, Lifestyle, Respondent, Ad concept testing, Focused Advertising Sampling Technique (FAST) Marketing, Market leader,
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