A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
A selected area or part of a market defined by set characteristics.
A market segment is a sub-set of a market consisting of people or organisations with numerous characteristics that cause them to demand likened product and/or services based on specifics of those products such as price or function.
See also:
Market segmentation
Segmentation
Segmentation strategies
Strategic business unit (SBU), Marketing intelligence, Launch, Grey market, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Marketing objectives, Franchising, Majority fallacy, Market positioning, Brand value, Penetration pricing, Relative market share, Global marketing, Brand image, Economic regulation,