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Healthcare Glossary
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Segment
A selected area or part of a market defined by set characteristics.
A market segment is a sub-set of a market consisting of people or organisations with numerous characteristics that cause them to demand likened product and/or services based on specifics of those products such as price or function.
See also:
Market segmentation
Segmentation
Segmentation strategies
Related terms
Economic regulation, Long term value (LTV), Market leader, Market share, Product class, Monopsony, Dichotomous question, Market positioning, Four Ps, Comparative advertising, Grey market, Marketing advantage, Marketing strategy, Offensive marketing, Depth interview,
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