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Healthcare Glossary
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Segment
A selected area or part of a market defined by set characteristics.
A market segment is a sub-set of a market consisting of people or organisations with numerous characteristics that cause them to demand likened product and/or services based on specifics of those products such as price or function.
See also:
Market segmentation
Segmentation
Segmentation strategies
Related terms
Price taker, Consumer, Emotional selling preposition (ESP), Key opinion leader (KOL), External analysis, Market entry, Depth interview, Marketing strategy, Neuromarketing, Strategic business unit (SBU), Market penetration strategy, Focused Advertising Sampling Technique (FAST) Marketing, Attitudinal scaling, Free market economy, Global marketing,
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