Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Segment
A selected area or part of a market defined by set characteristics.
A market segment is a sub-set of a market consisting of people or organisations with numerous characteristics that cause them to demand likened product and/or services based on specifics of those products such as price or function.
See also:
Market segmentation
Segmentation
Segmentation strategies
Related terms
Strategic business unit (SBU), Marketing intelligence, Launch, Grey market, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Marketing objectives, Franchising, Majority fallacy, Market positioning, Brand value, Penetration pricing, Relative market share, Global marketing, Brand image, Economic regulation,
COVID-19 Updates and Daily News
Featured jobs
-
Senior Health Psychologist, London
-
Highly competitive salary
- Senior Account Executive, Medical/ Brand Communications, London
-
Highly competitive salary
-
Head of Health Psychology, London
-
Highly competitive salary
- Senior Analyst, Market Access, UK, Home based
-
Highly competitive salary
-
Consultant Dermatologist (Freelance)
-
£110-180ph
- Recognising HIV Vaccine Awareness Day
- Scientists discover new approach to treat brain tumours
- Boehringer Ingelheim’s pulmonary fibrosis treatment produces promising phase 2 data
- NICE recommends AstraZeneca’s Imfinzi for adults with non-small cell lung cancer
- AstraZeneca’s COVID-19 vaccine receives EMA approval for use as third-dose booster
- J&J appoints Thibaut Mongon as CEO designate of New Consumer Health Company
- Part 1 of the Medscape video interview series
- NHS England appoints Chris Hopson as its new chief strategy officer
- Almirall launches Actinic Keratosis Global Day during Skin Cancer Awareness Month
- Pfizer/BioNTech COVID-19 vaccine produces strong immune response in children
- AbbVie submits Parkinson’s disease therapy to FDA
- When is an agency not an agency?
- J&J looks ahead at potential flu therapy after approval of its COVID-19 vaccine
- J&J appoints Thibaut Mongon as CEO designate of New Consumer Health Company
- Kim Lemon appointed head of Liberation Unlimited
- Perrigo expands consumer health with €3.6bn Omega purchase
- Pfizer and Arvinas announce $1bn deal for investigational oral protein degrader
- We’ll need more than a spoonful of sugar to counter vaccine hesitancy
