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Healthcare Glossary
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Shelf life
The period of time which a product can be stored, under specified conditions, and remain in a suitable condition for consumption. Pharmaceutical companies estimate the shelf life (and then expiration date) of a drug to determine the amount of time the drug is at acceptable levels of potency, color, etc that are agreed with government health authorities.
See
also:
National Institute for
Health and Clinical Excellence (NICE)
Association of the British Pharmaceutical
Industry (ABPI)
Related terms
McKinsey Seven S's of Management (or 7-S Model), Concept development and testing, Marketing cost analysis, Consumer, Asset-led marketing, Market share, Long term value (LTV), Customer lifetime value (CLV), Brand management , Early majority, Marketing decision support system (MDSS), Direct response advertising (DRA), Perfect competition, Click tracking, Market attractiveness,
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