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Healthcare Glossary
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Shelf life
The period of time which a product can be stored, under specified conditions, and remain in a suitable condition for consumption. Pharmaceutical companies estimate the shelf life (and then expiration date) of a drug to determine the amount of time the drug is at acceptable levels of potency, color, etc that are agreed with government health authorities.
See
also:
National Institute for
Health and Clinical Excellence (NICE)
Association of the British Pharmaceutical
Industry (ABPI)
Related terms
Customer satisfaction, Hard sell, Target audience, Trial stage, Mobile commerce (M-Commerce), Segmentation strategies, Direct response advertising (DRA), Background, Market challenger, Electronic point of sale (EPOS) system, e-Marketing, Marketing decision support system (MDSS), In-Company training, Grey marketing (also called parallel importing), Alpha/beta testing,
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