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The self-examination carried out by a company before it begins the marketing planning process. Defining at what stage a company exists, allows it to work out specific areas where it needs to target in its strategy.
A Situation analysis commonly refers to the "three c's", which alludes to the three central elements that should be studied:
* Customers
* Companies
* Competitors
These central areas are sometimes broadened to include: "Collaboration", "Company", and "Competitive advantage".
See also:
Marketing plan
Marketing strategy
Marketing acronyms, Market forecast, Syndicate groups, Tactical planning, Publication planning, Models (or marketing models), Free market economy, Marketing intelligence, Market share, Marketing channels, Cartel, Local advertising, Market penetration strategy, Corporate strategy, Market entry barrier,
PMEA Agency of the year 2021. With diversity and inclusion at our core, Mednet Group consists of Attigo CIC and...