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An evaluation to determine the social benefits and social costs of a particular product. Social Audit is the process of demonstrating the social and environmental consequences of an organisation's economic and commercial performance to interested groups within society or society at large. Social Auditing encourages industry to express itself on more than just a financial level and to be accountable to a broader group of interested parties.
See also:
Socially responsible marketing
Affinity marketing, Virtual community, Territory management, Below the line , Fax Preference Service (FPS), Marketing cost analysis, Competitor analysis, Market leader, Channels, Trial stage, Labelling, Internal marketing, Audit, International marketing, Grey marketing (also called parallel importing),
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