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Healthcare Glossary
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Social audit
An evaluation to determine the social benefits and social costs of a particular product. Social Audit is the process of demonstrating the social and environmental consequences of an organisation's economic and commercial performance to interested groups within society or society at large. Social Auditing encourages industry to express itself on more than just a financial level and to be accountable to a broader group of interested parties.
See also:
Socially responsible marketing
Related terms
SWOT analysis, Latent demand, DRIP Framework, Subscriber list, Cause-related marketing , Market attractiveness, Field marketing, In-house, Beta Tests, Banner Ad., Below the line , Lead generation, In-Company training, Decline Stage, Marketing,
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