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Healthcare Glossary
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Social audit
An evaluation to determine the social benefits and social costs of a particular product. Social Audit is the process of demonstrating the social and environmental consequences of an organisation's economic and commercial performance to interested groups within society or society at large. Social Auditing encourages industry to express itself on more than just a financial level and to be accountable to a broader group of interested parties.
See also:
Socially responsible marketing
Related terms
Export marketing, Infiltration marketing, Marketing decision support system (MDSS), Brand, Channel marketing, Fast Moving Consumer Goods (FMCG), Direct marketing, Direct response advertising (DRA), List building, Lead generation, Skimming, Marketing cost analysis, Grey marketing (also called parallel importing), Customer focus, Labelling,
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