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Healthcare Glossary
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Social audit
An evaluation to determine the social benefits and social costs of a particular product. Social Audit is the process of demonstrating the social and environmental consequences of an organisation's economic and commercial performance to interested groups within society or society at large. Social Auditing encourages industry to express itself on more than just a financial level and to be accountable to a broader group of interested parties.
See also:
Socially responsible marketing
Related terms
Internal Customers, Maturation, Export marketing, Channel strategy, Market attractiveness, McKinsey Seven S's of Management (or 7-S Model), Brand management , Background, Cost per thousand (CPM), Clip or Clipping, Customer satisfaction, Marketing decision support system (MDSS), Competitor analysis, Market leader, In-Company training,
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