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Healthcare Glossary
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Social media
Web-based software that allows users to both generate and exchange content as well as offering a platform for peer-to-peer conversation. Popular social media sites include Twitter, Facebook, LinkedIn and YouTube. Also referred to, within the online community as CGM (consumer-generated content) social media forms a relatively low-cost and accessible vehicle allowing individuals to publish or access information, compared to industrial media.
See also:
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking
Related terms
Channel strategy, Shelf life, Socially responsible marketing, Consumer, Narrowcasting, Relationship marketing, Marketing cost analysis, Full-service agency, Customer relationship management (CRM), Buying behaviour , Conversion rate , McKinsey Seven S's of Management (or 7-S Model), Alpha/beta testing, Media buyer, Customer service,
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