Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Socially responsible marketing

An approach to marketing that involves taking the best interests of society into account. An example of SRM is a business that sells alcohol airing TV commercials later at night, so not to appeal to minors, or a publisher that prints on recycled paper. SRM is deemed a key marketing tool within the global market place with greater public awareness of the "greener" alternative in customer choice

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Frontera Group

Welcome to Frontera Group, where our agencies immerse you in the world of the patient...

Infographics