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Healthcare Glossary
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Spam
Unsolicited bulk e-mail often advertising a product. Spam is flooding the Internet with great quantities of the same message, in an attempt to force the message on viewers who otherwise would not choose to receive it.
See also:
Viral marketing
Search engine marketing (SEM)
Related terms
Defining Advertising Goals for Measured Advertising Response (DAGMAR), Click through rate (CTR), Customised marketing mix, Customer service, Labelling, Marketing decision support system (MDSS), Post-testing, Customer loyalty, Cost–benefit analysis, Audit, Market penetration pricing, Rate card, Territory management, Advocacy, Social media,
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Onyx Health Ltd
Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...
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