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Healthcare Glossary

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Spam

Unsolicited bulk e-mail often advertising a product. Spam is flooding the Internet with great quantities of the same message, in an attempt to force the message on viewers who otherwise would not choose to receive it.

See also:
Viral marketing
Search engine marketing (SEM)

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Related terms

Brand management , Trial stage, Customer lifetime value (CLV), Direct mail, Abbreviated advertisement (UK), Non-profit marketing, Media schedule, Customer service, Export marketing, Gross Domestic Product (GDP), Marketing acronyms, Clip or Clipping, Subscriber list, Channels, Social marketing,

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