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Healthcare Glossary
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Sponsorship
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Direct mail, Day-after recall, Buzz, Target audience, Media planning, Digital creative, Circulation, Ad impression , Cost-effectiveness (in media/advertising), Coverage, Lead generation, Rate card, Affiliate marketing, Reinforcement advertising, Advertising research,
COVID-19 Updates and Daily News
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