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Healthcare Glossary
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Sponsorship
Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Related terms
Push promotion, Endorsement, Campaign, Ambient media, Media buyer, Labelling, Brand reinforcement, Double page spread (DPS), Comparative advertising, Recall test, Institute of Practitioners in Advertising (IPA), Click through rate (CTR), Cost-effectiveness (in media/advertising), Buying behaviour , Ad tracking research,
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