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Form of promotion where a company will help fund a publication, event, project, business venture or organisation in return for publicity or goodwill. Also a form of advertising in which an advertiser pays to sponsor a section of web site or publication
See also:
Social marketing
Advertising
Push promotion, Endorsement, Campaign, Ambient media, Media buyer, Labelling, Brand reinforcement, Double page spread (DPS), Comparative advertising, Recall test, Institute of Practitioners in Advertising (IPA), Click through rate (CTR), Cost-effectiveness (in media/advertising), Buying behaviour , Ad tracking research,
PMEA Agency of the year 2021. With diversity and inclusion at our core, Mednet Group consists of Attigo CIC and...