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An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
Marketing myopia, Marketing audit, Narrowcasting, Click tracking, DRIP Framework, Franchising, Internal analysis, Clip or Clipping, Press release, Perfect competition, Competitor analysis, List broker, Test marketing, Cause-related marketing , Skimming,
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