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Healthcare Glossary

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Strategic marketing concept

The identification of needs, wants and opportunities in the marketplace, and using these as a basis for decisions involved in planning marketing strategies.

A marketing concept explores coordinating a company's competence with a customer's wants. This matching process exists in what is termed the marketing environment. A business that recognises a marketing concept accepts the needs of plausible customers as the foundation for its operations.

See also:
Marketing strategy
Environmental scanning

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