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Healthcare Glossary
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Strategic marketing concept
The identification of needs, wants and opportunities in the marketplace, and using these as a basis for decisions involved in planning marketing strategies.
A marketing concept explores coordinating a company's competence with a customer's wants. This matching process exists in what is termed the marketing environment. A business that recognises a marketing concept accepts the needs of plausible customers as the foundation for its operations.
See also:
Marketing strategy
Environmental scanning
Related terms
Product differentiation, Emotional selling preposition (ESP), Segment, Life cycle (product), Free market economy, Relative market share, Global marketing, Monopoly, Cost leadership, Balanced Scorecard, Likert scale, Brand strategy, SMART objectives, Global brand, Diversification,
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Onyx Health is a healthcare communications and PR agency based in the North East of England, but with a national...
