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Healthcare Glossary

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Strategic marketing concept

The identification of needs, wants and opportunities in the marketplace, and using these as a basis for decisions involved in planning marketing strategies.

A marketing concept explores coordinating a company's competence with a customer's wants. This matching process exists in what is termed the marketing environment. A business that recognises a marketing concept accepts the needs of plausible customers as the foundation for its operations.

See also:
Marketing strategy
Environmental scanning

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Related terms

Channel marketing, Penetration pricing, Competitors, Key opinion leader (KOL), Multi-brand strategy, Market niche, Attitudinal scaling, Marketing orientation, Emotional selling preposition (ESP), Mathematical analysis of perception and preference (MAPP), Marketing metrics, List price, Marketing intelligence, Channel strategy, Product class,

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