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Healthcare Glossary
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Strategic marketing concept
The identification of needs, wants and opportunities in the marketplace, and using these as a basis for decisions involved in planning marketing strategies.
A marketing concept explores coordinating a company's competence with a customer's wants. This matching process exists in what is termed the marketing environment. A business that recognises a marketing concept accepts the needs of plausible customers as the foundation for its operations.
See also:
Marketing strategy
Environmental scanning
Related terms
Market niche, Objectives, Depth interview, Marketing channels, Mission statement, Grey market, Life cycle (product), Corporate strategy, Marketing intelligence, Executive summary, International marketing, Environmental scanning, Market leader, Convenience sampling, Focused Advertising Sampling Technique (FAST) Marketing,
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