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The list of groups and individuals signed up to purchase a publication on a regular basis. Subscribers are customers, members, or contacts who grant permission to a third party to send material via email or print publications to them.
See also:
Readership
Database marketing
Brand revitalisation, Affiliate marketing, Customer focus, Viral marketing, Industrial marketing, Investigational new drug (IND), i-Coach, Market attractiveness, Lead generation, Perfect competition, Alpha/beta testing, Market segmentation, Click through rate (CTR), Demographic data, Decline Stage,
For those who can imagine better, Page & Page and Partners (P&P) is home to meaningful encounters of a marketing, communication...