Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Substantiation

The obligation for a company to back any promotional claims with evidence.

A primary concern in product advertisement is the substantiation of what the product claims to do or provide. Substantiation can be attained using expert testimony, evidence and studies. Careful implication in advertising is commonly sided with, rather than factual claims and a lawyer is usually consulted prior to any promotional material being released.

See also:
Fair Balance

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Subscribe to our email news alerts

PMHub

Add my company
JPA Health

JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...