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Healthcare Glossary
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Syndicated market research data
Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
See also:
Marketing Research
Data Collection
Related terms
Comparative advertising, Open ended question, Respondent, Narrowcasting, Ad concept testing, Models (or marketing models), Likert scale, Mathematical analysis of perception and preference (MAPP), Product class, Depth interview, Ad tracking research, Coverage, Research proposal, Attitudinal scaling, Dog,
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Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...
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