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Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
See also:
Marketing Research
Data Collection
Coverage, External analysis, Dog, Local advertising, Qualitative research, Likert scale, Market segmentation, Competitors, Research and development (R&D), Deduping, Neuromarketing, Market leader, Market share, Focus groups, Conjoint analysis,
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