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Syndicated market research data
Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
See also:
Marketing Research
Data Collection
Related terms
One-on-one interview, Knowledge management, Brand revitalisation, Lifestyle, Franchising, Local advertising, Product differentiation, Conjoint analysis, Drop out, Advertising agency's commission, Product class, Comparative advertising, Marketing research (MR), Sample (market research), Growth stage,
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Redbow Consulting Group
Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...
