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Healthcare Glossary
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Syndicated market research data
Marketing research trend data which is supplied by research agencies from their regularly operated retail audits or customer panels. Because of the growing appetite for data, specifically in technology markets, a whole industry of syndicated report vendors has emerged to satisfy this demand. Here reports are systematically, continually generated, to be sold to industry.
See also:
Marketing Research
Data Collection
Related terms
Coverage, External analysis, Dog, Local advertising, Qualitative research, Likert scale, Market segmentation, Competitors, Research and development (R&D), Deduping, Neuromarketing, Market leader, Market share, Focus groups, Conjoint analysis,
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