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A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Segmentation strategies, Campaign, Internal analysis, Brand, Deduping, Full-service agency, Campaign plan, Hard sell, Coverage, Press release, Creatives, Disease awareness marketing, Market segmentation, List broker, Internal marketing,
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