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A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Direct response advertising (DRA), Promotional plan , McKinsey Seven S's of Management (or 7-S Model), Market leader, List building, Lead management, Banner Ad., Customer service programme, Point-of-purchase displays, Search engine marketing (SEM), Disease awareness marketing, Territory management, Marketing, Maturation, Field marketing,
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