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Healthcare Glossary
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Target audience
A specified group of people with a shared interest a business aims to target with its marketing and promotion efforts. A target audience can be created from a certain age group, gender, or marital status. A target audience be more specific and be a combination of numerous factors.
See also:
Demographic data
Marketing
Related terms
Viral marketing, Maturation, Database marketing, Desired outcomes, Strategic business unit (SBU), Point-of-purchase displays, Click tracking, Marketing concept, Disease awareness marketing, Marketing decision support system (MDSS), Ladder of loyalty, Ad rotation, Advertorial, Internal marketing, Push promotion,
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