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Telesales
A form of direct marketing involving soliciting potential customers over the phone. Outside the UK and Ireland, this practice is known as 'telemarketing'. Telemarketing may include pre-recorded sales pitches programmed to be delivered via the phone via automatic dialing. Telemarketing has come into disrepute in more recent years, being regarded as invasive and annoying.
Related terms
Virtual community, National Change of Address (NCOA), Customer service programme, Lead management, e-Marketing, Spam, Institute of Practitioners in Advertising (IPA), Database marketing, Hard sell, Models (or marketing models), Perfect competition, Marketing myopia, Target audience, Affinity marketing, Clip or Clipping,
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