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The conditions agreed in a purchase agreement with a vendor. This contract may be between customer and retailer or B2B. This contract outlines the rights of buyer and seller with regards the product or services they are entering into. This contract should be made aware to both parties at the POS.
See also:
Point of sale (POS)
Product class, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Free market economy, Ansoff Matrix, Product differentiation, Four Ps, Normal distribution, Attitudinal scaling, Cash cow, Global marketing, Growth stage, Opportunity cost, Leader pricing, Long term value (LTV), Personal selling,