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The conditions agreed in a purchase agreement with a vendor. This contract may be between customer and retailer or B2B. This contract outlines the rights of buyer and seller with regards the product or services they are entering into. This contract should be made aware to both parties at the POS.
See also:
Point of sale (POS)
Gross Domestic Product (GDP), Normal distribution, Brand revitalisation, Leader pricing, Free market economy, Life cycle (product), Product differentiation, Growth stage, Global marketing, Comparative advertising, Ansoff Matrix, Added value, Opportunity cost, Price taker, Brand extension ,
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