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Healthcare Glossary

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Top-of-mind awareness (TOMA)

When a company is among the first an individual thinks of when attempting to purchase a specific type of product or service.

Most commonly, TOMA has been developed via traditional media, such as magazines, TV, and newspapers. More recently businesses have been drawn towards social media like Twitter and Facebook instead.

See also:
Recall test
Ad recall
Social media
Media mix

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Related terms

Attitude Awareness Usage Study (AAU), Corporate identity, Brand image, Category management , Competitor analysis, Ad tracking research, Brand management , Product class, Corporate reputation, Recognition tests, Affinity marketing, Asset-led marketing, Latent demand, Media planning, Online learning,

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