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Healthcare Glossary

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Trade advertising

Advertising that is aimed at one of the channels along the line of distribution rather than the final consumer. Trade advertising targets such channels as wholesalers, retailers, etc

See also:
Supply Chain
Supplier Relationship Management (SRM)
Customer
Advertising

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TRIDUCIVE

Triducive are a strategic healthcare consultancy who produce communications that have practical, dynamic application that encourage behaviour change because of the...