Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Trade allowance

A special offer made by marketers to channels along the distribution line (wholesalers, retailers etc) over a limited time period to encourage a lower retail price and increase sales.

Trade allowances are implemented as a marketing technique used to create demand at the wholesaler or reseller level as part of the trade marketing mix.

See also:
Distribution Supplier relationship management (SRM) 
Marketing mix

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
claire@dovetailstrategies.com

About Dovetail We’re award-winning specialists in healthcare collaboration that makes patients’ lives better. Combining expertise with a passion for collaboration,...

Infographics