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Healthcare Glossary
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Unstructured observation
A market research study in which notes are taken by an observer on the behavior of participants involved in the study.
Unstructured observation refers to a technique used in observation as devise to collect of primary market research data. During this observation a monitor may note key disadvantages and advantages to the product or service being observed. Key components of this observation are reported and developed into a concise hypotheses. However, criticism of this practice may be that the report contains tonal bias.
See also
Unstructured Question
Market Research
Tonal Bias
Data Collection
Moderator
Related terms
Drop out, Narrowcasting, Adopter categories, Research and development (R&D), Offensive marketing, Marketing acronyms, Respondent fatigue, Strategic business unit (SBU), Product class, Convenience sampling, Grey market, Quantitative research, Competitive advantage, Infant, Market leader,
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