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Healthcare Glossary
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Vertical integration
The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Related terms
Outsourcing, Differentiation, Internal Customers, Substantiation, Customer lifetime value (CLV), Market share, Product class, Repositioning, Background Factors, Brand extension , Decline Stage, Abbreviated advertisement (UK), Brand image, Launch, Unplanned cannibalisation,
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