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Healthcare Glossary
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Vertical integration
The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Related terms
Product class, Cash cow, Outsourcing, Gross Domestic Product (GDP), Marketing orientation, Free market economy, Comparative advertising, Substantiation, Abbreviated advertisement (UK), Market positioning, Personal selling, Differentiation, Me-too, Brand value, Supplier relationship management (SRM),
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