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The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Point of sale (POS), Product class, Abbreviated advertisement (UK), Maturation, Learning curve, Distribution, Business to consumer (B2C), Customer lifetime value (CLV), Brand image, Brand, Counterfeiting, Brand management , Unplanned cannibalisation, Market share, Lead generation,
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