A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Dodo, Price taker, Brand management , Comparative advertising, Customer lifetime value (CLV), Long term value (LTV), Repositioning, Launch, Substantiation, Background Factors, Growth stage, Ansoff Matrix, Gross Domestic Product (GDP), Price fixing, Decline Stage,
Windrose Consulting Group helps life science companies maximize the commercial value of their products and bring new innovations to market...