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Healthcare Glossary
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Vertical integration
The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Related terms
Dodo, Price taker, Brand management , Comparative advertising, Customer lifetime value (CLV), Long term value (LTV), Repositioning, Launch, Substantiation, Background Factors, Growth stage, Ansoff Matrix, Gross Domestic Product (GDP), Price fixing, Decline Stage,
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