Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Vertical integration
The process where a single company has full or majority control of each step in the production and/or distribution of a product or service.
Commonly each member of the supply chain during distribution, produces a different product or service, and the products combine to satisfy a common requirement. Vertical integration creates a business's autonomy.
See also:
Distribution
Diversification
Related terms
Point of sale (POS), Product class, Abbreviated advertisement (UK), Maturation, Learning curve, Distribution, Business to consumer (B2C), Customer lifetime value (CLV), Brand image, Brand, Counterfeiting, Brand management , Unplanned cannibalisation, Market share, Lead generation,
Subscribe to our email news alerts
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
- Presenting Outstanding Outcomes from HCP Education in Multiple Myeloma at IMS in Athens
No results were found
PMHub
Havas Lynx Group
We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...
