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Healthcare Glossary
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Video focus groups
The use of video technology to conduct real time focus groups with participants in different locations. Commonly used as a technique in Focus Grouping, market researchers interact with a selected group and are monitored and videoed by non-visible monitors. This enables monitors to hear with permission, what their subjects have to say privately and observe their basic mannerisms.
See also:
Focus Groups
Focus group moderator
Viewing room
Related terms
i-Coach, Social media, Meta analysis, Virtual community, Microsite, Unique page views, Behavioural targeting, Affiliate marketing, User session, Ad impression , e-Commerce, Latent click through, Online learning, e-Sampling, e-Marketing,
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