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Healthcare Glossary
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Video focus groups
The use of video technology to conduct real time focus groups with participants in different locations. Commonly used as a technique in Focus Grouping, market researchers interact with a selected group and are monitored and videoed by non-visible monitors. This enables monitors to hear with permission, what their subjects have to say privately and observe their basic mannerisms.
See also:
Focus Groups
Focus group moderator
Viewing room
Related terms
User session, Search engine marketing (SEM), Online learning, Deep linking, Cost per click (CPC), Ad impression , Unique page views, Data processing, NHS Evidence, e-Sampling, Electronic point of sale (EPOS) system, Behavioural targeting, Direct marketing, Mobile commerce (M-Commerce), Tagging,
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