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Healthcare Glossary
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Video focus groups
The use of video technology to conduct real time focus groups with participants in different locations. Commonly used as a technique in Focus Grouping, market researchers interact with a selected group and are monitored and videoed by non-visible monitors. This enables monitors to hear with permission, what their subjects have to say privately and observe their basic mannerisms.
See also:
Focus Groups
Focus group moderator
Viewing room
Related terms
Ad rotation, Search engine marketing (SEM), Campaign, Cost per acquisition/action (CPA) , Virtual community, Behavioural targeting, Deep linking, e-Commerce, e-Sampling, Cost per thousand (CPM), e-Marketing, Mobile commerce (M-Commerce), Above the fold, Microsite, Ad impression ,
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