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Healthcare Glossary
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Virtual community
A community that shares information online. Marketers place key emphasis on campaigns 'going viral' in the present online success rate in retail. It is generally accepted that buyers prefer to purchase good when recommended by fellow buyers, rather than as a consequence to advertising.
See also:
Testimonials
Social Media
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Related terms
Perfect competition, Digital creative, Sponsorship, Cost per acquisition/action (CPA) , Conversion rate , Narrowcasting, Relative advantage, Skimming, Customer service programme, Meta analysis, Copywriting, Viral marketing, Channel strategy, One to one marketing (1:1 marketing) , Industrial marketing,
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Omnichannel Account Director
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