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Virtual community

A community that shares information online. Marketers place key emphasis on campaigns 'going viral' in the present online success rate in retail. It is generally accepted that buyers prefer to purchase good when recommended by fellow buyers, rather than as a consequence to advertising.

See also:
Testimonials
Social Media
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session

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KVA

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...