Please login to the form below
Healthcare Glossary
Healthcare terms - Digital
- Above the fold
- Above the line
- Ad impression
- Ad rotation
- Advertising agency's commission
- Affiliate marketing
- Affinity marketing
- Alternative service providers (ASP)
- Ambient media
- American Medical Association (AMA)
- Ansoff Matrix
- Australian Medical Association (AMA)
- Banner Ad.
- Behavioural targeting
- Below the line
- Beta Tests
- Blended e-learning
- Brand management
- British Medical Association (BMA)
- British National Formulary (BNF)
- Campaign
- Channels
- Click through rate (CTR)
- Click tracking
- Concordance
- Congenital
- Contextual marketing
- Continuing Medical Education (CME)
- Cost per acquisition/action (CPA)
- Cost per click (CPC)
- Cost per thousand (CPM)
- Cost-effective (healthcare economics)
- Cost-effectiveness (in media/advertising)
- Cost-effectiveness analysis (health economics)
- Coverage
- Customised marketing mix
- Data processing
- Database marketing
- Deduping
- Deep linking
- Detail aid
- Digital creative
- Direct marketing
- Direct-to-consumer (DTC)
- Distance learning
- e-Commerce
- e-Marketing
- e-Sampling
- Electronic point of sale (EPOS) system
- External analysis
- i-Coach
- Investigational new drug (IND)
- Latent click through
- Layout
- Lead generation
- Lead management
- Media buyer
- Media evaluation
- Media mix
- Media planning
- Meta analysis
- Microsite
- Mobile commerce (M-Commerce)
- Multimedia
- NHS Evidence
- Online learning
- Reciprocal links
- RSS
- Search engine marketing (SEM)
- Search engine optimisation (SEO)
- Search engine ranking
- Social marketing
- Social media
- Spam
- Subscriber list
- Tagging
- Technical efficiency (pharmacoeconomics)
- Tonal bias
- Tone of the media
- Top-of-mind awareness (TOMA)
- Unique page views
- Unique visitor
- User session
- Video focus groups
- Viral marketing
- Virtual community
Subscribe to our email news alerts
-
Omnichannel Account Director
- £55,000 - £65,000 yearly
- Early Access Program - Regulatory Affairs (EAP-RA)
- Highly competitive salary
-
Senior Medical Writer
- Highly competitive salary
- Strategy Director - Healthcare Advertising
- Highly competitive salary
-
Pharmacovigilance Manager
- Highly competitive salary
-
Technical Sales Representative
- Highly competitive salary
- Associate Director - Global Healthcare Consulting
- Highly competitive salary
-
Pharmacovigilance Project Lead
- Highly competitive salary
- Roche and Eli Lilly to collaborate on Alzheimer’s disease blood test
- MHRA to introduce new UK clinical trials framework
- Novo Nordisk suspended from ABPI over ‘serious’ code of practice breaches
- 2023 PM Society Awards – winners announced
- Pfizer pays Royalty Pharma $475m following US approval of migraine nasal spray
- Pfizer and Astellas’ Xtandi shows promise in phase 3 prostate cancer study
- AstraZeneca/MSD’s Lynparza combination approved in UK for prostate cancer
- WHO report highlights impact of COVID-19 pandemic on non-communicable diseases
- Critical success factors and the increasing value of rare disease clinical trials
- Quantum Computing, Artificial Intelligence, & Machine Learning for Drug Discovery
- Novo Nordisk and Dewpoint partner on insulin resistance drug candidates
- AbbVie’s Parkinson’s disease therapy application rejected by FDA
- Team ITG appoints Gerhard Arnhofer as head of customer strategy for life sciences division
- Locus Biosciences announces first patient treated in urinary tract infection trial
- Pfizer pays Royalty Pharma $475m following US approval of migraine nasal spray
- Biogen and Eisai’s Alzheimer’s drug to be covered by US Veterans Health Administration
- VR/AR Applications for Training and Healthcare
PMHub
Graphite Digital
We’re a digital CX agency collaborating with healthcare and pharmaceutical organisations to help them connect more deeply with their audiences...
