PME supplements

Diversity, equity and inclusion

How AI and digital innovations can help HCPs in the fight against COVID-19

Digital, Doctor and Patients

Spotlight on Patient Engagement

Open Conversations: Pathway to Launch Excellence It is widely acknowledged that yesterday’s playbook no longer provides the best blueprint for launching tomorrow’s medicines.

Open Conversations: Pathway to Launch Excellence

Open Conversations: Pathway to Launch Excellence It is widely acknowledged that yesterday’s playbook no longer provides the best blueprint for launching tomorrow’s medicines.

IQVIA: The High IQ Approach of Human Data Science

How the smart combination of domain expertise, data analytics and technology is transforming the development and commercialization of medicines

Digital Disruption: Changing the game in healthcare

From mobile technology to the Internet of Things, virtual reality to decision-making supercomputers, technology continues to rapidly move from the fringes of practice to the medical mainstream.

The Heart of the Matter 9: Context is king

McCann Complete Medical outlines why multichannel communications - anchored in strong clinical data from journal publications - must not only be transparent, they must also provide a clear clinical context for local HCPs.

Opening up market access

Across Europe there are considerable challenges in clearing the ‘fourth hurdle’, with healthcare technology assessment in a number of key markets facing change and uncertainty.

Women's Health and Well-Being

On 22 February 2016, Merck Consumer Health organised the first annual Global Consumer Health Debate at the company’s global headquarters in Darmstadt, Germany, focusing on the health and well-being challenges of women in different cultures and at different life stages.

Digital Doctors

Tracking the evolving relationship between patient, physician and pharma, beginning with the digital patient and looking at European plans for EU citizens to have access to online prescribing, electronic health records and digital health applications to improve patient care and outcomes.

The Heart of the Matter 8: Trends with benefits

Six benefits of working agency-side… and three questions to ask

Strategic Planning

Practical advice on product positioning, launch optimisation and much more

The Heart of the Matter 7: Reality Dawns

Turning big data to information and information to insight, a McCann Complete Medical supplement

UK Pricing, Value and Access

In September a special PME supplement took aim at the industry’s challenges in pricing, value and access in the UK, providing practical advice on navigating the HTA process, communicating your value proposition to payers and demonstrating value in the real world.

Communiqué Awards 2015 Digital Publication

Communiqué Awards 2015 Digital Publication

The Heart of the Matter 6: To tweet or not to tweet - is that still a question?

Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase?

Digital Doctors

Tracking the evolving relationship between patient, physician and pharma

Patients First

Working closely with, and being attuned to the needs of, patients remains just as valid as when that near-ubiquitous term ‘patient-centricity’ was first coined

The Heart of the Matter 5 - the only way is ethics

Pharmaceutical executives that fail to understand the full extent of their compliance obligations could be sleepwalking their way towards major reputational damage