More Features Archive listing feature articles

Q&A: Pernille Laerkegaard Hansen

Gemma Jones interviews AstraZeneca's Senior Research Director, Head of Bioscience

Whenever, wherever – the new face of flexible working

Flexible, agile, dynamic or smart working is now one of the key differentiators for agency employers

Drug launches to watch in 2019

13 market-changing drugs expected to hit the European market this year

Why precision medicine demands precision engagement

The speed of innovation brings its own challenges, says cloud computing expert

Someone like you

Patient Influencers are becoming ubiquitous. Should we care?

Right intervention, right tool

'Don't start with the solution, start with the problem'

How industry platforms can help transform outcomes-based contracting in healthcare

Could platforms unlock outcomes-based contracting at scale?

Five things you didn't realise you already know about influencer marketing

'When your objective is to build brand loyalty and trust, working with carefully-selected influencers could be the gateway to new audiences'

Nudge-nudge, think-think

Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes

AI UK – one year on

Are patients still cautiously embracing new healthcare tools?

Joint working that works

How can healthcare adapt?

A real eye-opener

Public databases in the age of the internet are incredibly informative

Stakeholder dialogue in Europe’s adaptive pathways pilot

Is enhanced dialogue with wide stakeholder groups crucial to being able to respond to an unmet medical need?

A little less conversation

Patient centricity - easy to say, hard to do

‘Flexible working’: fashionable buzzword or fundamental business operation?

Can flexible working go a long way to fulfilling everyone’s personal and business goals?

The critical role of science in healthcare communications

The challenges and opportunities of driving the scientific agenda forward

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

Writing is a skill, a craft, an art