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More Features Archive listing feature articles
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Awards or not, what really matters is... can you make it mean something?By Jon Chapman and Paul Kinsella
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What Hemingway got right about patient communicationsBy Andrew Beardshall and Matt Hunt
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Is creativity in quarantine?Chris Ross explores the value of creativity – and how to realise it
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The new world of association congressesIt’s time we reimagined the rules of engagement
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NICE – but not enoughWhy evidence is better than assumption when executing commercial strategy
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On our best behaviourWhy driving behaviour change is the next big focus for pharma companies in chronic diseases
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Praising the medical team for an excellent launchFinding great medics to work on a launch team is a tough challenge, but definitely worth the effort
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Getting the balance rightThe new normal for UK healthcare comms
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The science of the dealBusiness development is more like child-raising than you might think
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Eliminating pharmaceutical rebates, is this déjà vu?By Andrew Parece and Matthew Majewski
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Bayer's drop of the futureDigital health isn’t always about digital
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Q&A: Caroline GoslingPME interviews Rubica's Director of Culture & Engagement
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Time to tear down the wallpaper?By James Mayfield
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Not your average training programme: why does allegro work so well? By Nicky Griffin
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The importance of pharma intelligence in setting brand strategyLooking at the different approaches that can be leveraged to assess the competition
Innovation in a digital context is not about technology – it’s about people
Shaping the organisation to enable intelligent, precision engagement COVID-19 Updates and Daily News
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- Send Us a Message
- Chief investigator of Oxford Vaccine Group says data could be released before Christmas
- WHO director-general says urgent support is needed for COVAX facility
- FDA sets 10 December date for Pfizer’s COVID-19 vaccine meeting
- Lilly links up with Precision BioSciences in genome editing deal
- Rethinking our approach to infectious disease preparedness
- Laurence Bannister joins Lucid Group as its new Chief Commercial Officer
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AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...
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- New from the PhRMA: Diversity in clinical trials principles summarised
- In November 2020, PhRMA announced the first-ever, industry-wide principles on clinical trial diversity. The principles were approved by the PhRMA Boards of Directors and will take effect in April 2021....
- New from the FDA: Diversity in clinical trials guidance summarised
- In November 2020, the FDA released guidance to enable greater diversity in clinical trials through changes to eligibility criteria, enrolment practices, and trial designs....
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