More Features Archive listing feature articles

Don’t we all need to be able to change something?

Pharma Brand Planners' Blog (Part 6)

Setting the right metrics and KPIs in your brand plan

Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Content personalisation to continue to yield disproportionate returns

Combining hard technology with human skills

Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology – success depends on ‘human’ enablers

Q&A: Steve Clark

PME interviews the director of Redwood Brand Curators

Pharma Brand Planners' Blog (Part 5)

How to ‘sell’ your brand plan....

Leading AstraZeneca’s return to growth in Europe

PME talks to Iskra Reic, the company’s head of Europe and Canada

The ‘blueprint’ for MSL success is changing

By Khalil Ahmed

The evolution of marketing – the Amgen way

By Nawal Peacock

Cooking up a co-creation feast – beyond vanilla

By Marianne Guldbrandsen

Changing direction: adapting to a rapidly-evolving environment

Chris Ross examines why creative partnerships could be key to commercial success in today’s healthcare marketplace

How technology is driving new trends in patient engagement

by Alicia Staley

Understanding the patient journey

What we can learn from customer service

The business case for patient engagement

Using digital to bridge the engagement gap between patients and pharma

Transformation in healthcare professionals’ digital behaviours

How HCPs use digital technology – and how to understand their behaviours

Darwinian leadership in the life sciences industry

Good leadership is about adapting to the exceptional features of our industry

Pharma Brand Planners' Blog (Part 4)

Local brand planners – creating multichannel customer engagement plans to drive your tactics