More Features Archive listing feature articles

Mastering oneself

What does it take to be a biomedical strategy expert?

Initiative Health welcomes Life Sciences by Stickyeyes

Initiative Health launched as a division of media agency Initiative in June 2021

Distracted boyfriend: the secret of a successful long-distance relationship

By Harriet Cornelius

Communicating for change – creating effective medical communications

By Chris O’Toole

Straight outta lockdown – what’s next for flexible working?

By Mathew Cutts

The future of work has been just around the corner for some time...

by Rachael Yolland

Paving the way for the HCP omnichannel experience: a guide for medical affairs

By Stephen Jones

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence

Q&A: Claire Gillis

PME interviews VMLY&Rx's CEO

The love/hate relationship between creativity and data in healthcare

by Alisa Shakarian

Oxford PharmaGenesis named in Medical Marketing and Media’s Agency 100 report

Pharma marketers' blog: How to get your tactical mix right in the new normal

Optimising your promotional effectiveness and ultimate customer experiences

Maintaining employee engagement and morale in a hybrid workspace

by Ondine Whittington

The power of the patient influencer

by Lorraine Walters

Mental well-being is for life, not just awareness week

Helping people identify any issues that may be affecting their mental well-being is a great first step

Healthcare communications – adapting to ‘the new normal’

by Diane Wass and Ken Deutsch

Trust in the new vaccines – the vital role of healthcare communications

by Carolyn Paul