More Features Archive listing feature articles

Global direction, local application

By Megan Hollingdale

Healthcare communications in the mobile age

By Matt Royle

Curiosity – did it ever really kill the cat?

By Sarah Bartlett

There is no such thing as good medical communications

By Toby O'Brien

Is anybody listening?

Chris Ross explores how pharma can – indeed must – end its long history of anti-social behaviour

Pharmaceutical social media after Cambridge Analytica

As MPs call for the regulation of social media companies, what are the ethical and compliance implications for the pharmaceutical industry?

Q&A with Tim Cockroft

PME interviews the founding director of akt health communications

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality

How pharma is progressing their commitment in patient engagement

Q&A: Niels Lund

PME interviews Novo Nordisk's Vice President, Health Advocacy

Breaking Bad

Six behaviours separate the good brand teams from the bad

PMEA names Dr Paul Stuart-Kregor as Chair of Judges

He succeeds Professor Brian Smith

Measures for measures

Why pharma’s marketing metrics must close the loop

Quick Change

What bird feathers can teach us about adapting to the market

Three questions that should anchor your brand strategy

Ensuring the organisation is focused on pursuing the most attractive commercial opportunities

01000010 01101001 01101110 01100001 01110010 01111001

Success and failure is a binary outcome

The Communiqué Awards: what are judges looking for?

Judges in the Communiqué Awards reveal how to bring creativity and strategic thinking together

Visualising medicine

How creative can simplify the complex