Please login to the form below

Not currently logged in
Email:
Password:

Aurora appoints Siân Hurst as managing director

Healthcare agency’s founders Neil Crump and Claire Eldridge move to CEO roles

Aurora Sian HurstSiân Hurst has been appointed managing director of Aurora in a move that will see the healthcare communications agency's founders, Neil Crump and Claire Eldridge, become its chief executive officers.

Hurst's appointment is intended to support an independent future for Aurora, which is part of the GLOBALHealthPR network of independent agencies.

Neil Crump said: “Having reflected on the future of the agency after the first decade, loving our culture and what we do, and seeing our contemporaries sell off their businesses, Claire and I decided that we want to grow Aurora and remain independent.

“We can make a bigger difference to clients, and ultimately patients, without the constraints of a parent company.

"Part of this plan sees Siân take hold of the reins of agency management, as Claire and I remain focused on client relationships and growth of the business in the UK and overseas.”

Hurst (pictured) joined Aurora in March 2008 as an associate director and the sixth member of the agency's team. She was then promoted to director in 2012 to oversee new business, client accounts and resourcing for a growing team of more than 30 experts.

“In addition to growing the business with Neil and Claire, I'm looking forward to leading our amazing agency team” said Siân. “They're a diverse bunch of scientists and communicators who are incredibly skilled at unearthing deeper insights to help our clients diagnose and solve their challenges, and ultimately ensure that patients get access to the innovations our clients create, whether they are medicines, services or tech.”

6th December 2016

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....