Avanti Ananthram is set to head up the new US office for Narrative Health, the global healthcare market research company she co-runs with Vivienne Farr.
Ananthram will lead the firm’s New York office as its managing director.
Prior to setting up Narrative Health in 2014 she was head of international development in the UK and CEO of Cello Health Insight in the US, and before that served at Insight Research.
“Avanti has a proven record of growing a successful healthcare market research team in New York,” said Vivienne Farr, who also joined from Cello Health Insight when she set up Narrative Health in the UK as managing director 12 months ago. “Her strength in identifying customer insights and providing clients with a deeper understanding of the customer narrative will be invaluable.”