Bartenbach adds to healthcare management team

Germany-based communications specialist Bartenbach has named Anja Treiber as client service director.

Treiber has extensive experience in the business-to-consumer sector, working with brands such as Tempo, Persil, Alete, Frolic, Activia and Actimel.

Her business-to-business experience includes responsibility for the entire portfolio of Heidelberger Druckmaschinen international network agencies such as Leo Burnett, Publicis, BBDO Dusseldorf and BBDO London.

In the last two years, Treiber has focused on international pharma clients including CSL Behring, Novo Nordisk, Fresenius Kabi and Merz Pharma.

Bartenbach was founded in 1997 by chief executive officer Tobias Bartenbach. The agency was shortlisted for the best business-to-business communication award at the 2012 BoB Awards, and in the integrated campaign category of the Rhein Main Media Literacy network. Clients include Novartis, Novo Nirdisk and R-Biopharm.