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Bayer appoints senior vice president for consumer health unit

Brenda Raphael joins from Pfizer, where she was general manager

Brenda RaphaelBayer has appointed Brenda Raphael as its new senior vice president and general manager of its therapeutic business unit of consumer health operations in North America.

She has previously served Pfizer as its general manager for US brands and her expertise lies in delivering financial gains to businesses and drive insight-led multi channel marketing to consumers.

Prior to this, she has held senior positions at the Coca-Cola Company and Procter & Gamble.

Natalie Bartner, president of North America consumer health division, Bayer, said: “Brenda has more than 20 years of experience in leading successful billion-dollar, consumer-focused brands.

“Her strengths in understanding customers, marketing and innovation will lead the therapeutics business unit to continue developing self-care solutions that help people live healthier lives.”

Raphael will report to Natalie Bartner and she will be based in New Jersey, US.

30th October 2017

From: Sales

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