Bedrock Healthcare Communications has appointed Pip Keys to the newly-created position of head of insights.
She brings almost 20 years’ experience in healthcare market research to the role at the Hampshire, UK-based agency.
During this time she served as research director at Marketing Sciences Unlimited for six years as well as holding senior roles at A+A Healthcare and Axiom Coaching.
Bedrock said Keys would bring a wealth of knowledge in designing, implementing and delivering research solutions, and that her appointment would strengthen its leadership team.
The agency, which won the Judges’ Special Award for Innovation at last year’s PMEA awards, is a finalist in the Excellence in Professional Education Programmes at the Communiqué Awards 2015, which will take place on Thursday 2 July in London.