Please login to the form below

Not currently logged in
Email:
Password:

Beth Moore joins Saatchi & Saatchi Health

Moves from TBWA\PW to take up new role as head of strategy

Saatchi & Saatchi Health Beth MooreSaatchi & Saatchi Health has appointed Beth Moore as head of strategy with a remit to lead and expand the London-based healthcare advertising agency's strategy offering and capability.  

Moore joins Saatchi from TBWA\PW, where she spent more than four years as a senior planner before taking up a role as a group account director.  

She said: “I'm delighted to have joined Saatchi & Saatchi Health and looking forward to working with the team to create compelling and meaningful brand experiences, underpinned by human insight, that result in positive connections between people and brands.  

“These experiences lead to changes in stakeholder behaviours and help our clients to maximise the potential of their brands.”  

At Saatchi Moore's new position will involve spearheading the development of a new function to increase the effectiveness of the agency's marketing and communications activities.  

General manager Raakhee Thompson said: “Our vision is to redefine the role of planning as a function and the role that strategy can play within healthcare agencies. In Beth we have the perfect person to help shape that vision.”

9th October 2013

From: Marketing

Share

Tags

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Lucid Group Communications Limited

WE’RE ON A MISSION To transform lives through communication that changes behaviour and improves health outcomes....

Latest intelligence

Tree
Pharma’s vital role in sustainability and corporate social responsibility
Pharma is in the spotlight as tough questions about sustainability commitments continue to arise...
Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....