Saatchi & Saatchi Health has appointed Beth Moore as head of strategy with a remit to lead and expand the London-based healthcare advertising agency’s strategy offering and capability.
Moore joins Saatchi from TBWAPW, where she spent more than four years as a senior planner before taking up a role as a group account director.
She said: “I’m delighted to have joined Saatchi & Saatchi Health and looking forward to working with the team to create compelling and meaningful brand experiences, underpinned by human insight, that result in positive connections between people and brands.
“These experiences lead to changes in stakeholder behaviours and help our clients to maximise the potential of their brands.”
At Saatchi Moore’s new position will involve spearheading the development of a new function to increase the effectiveness of the agency’s marketing and communications activities.
General manager Raakhee Thompson said: “Our vision is to redefine the role of planning as a function and the role that strategy can play within healthcare agencies. In Beth we have the perfect person to help shape that vision.”