Please login to the form below

Not currently logged in
Email:
Password:

Bupa swipes Shire’s SVP of global commercial operations

Theresa Heggie joins as chief strategy and marketing officer

Theresa HeggieShire's senior vice president of global commercial operations for Human Genetic Therapies Theresa Heggie has taken on a new role with health insurer Bupa.

As chief strategy and marketing officer she will be responsible for the company's global sales and marketing functions.

Over her 20-year pharmaceutical industry career, Heggie has held senior sales and marketing positions with Janssen, Ohmeda Pharmaceutical Products Division (part of BOC) and Baxter.

"Theresa's extensive commercial expertise, healthcare knowledge and international experience make her an ideal fit for Bupa," explained Bupa CEO Stuart Fletcher.

"Her appointment completes the reorganisation of our senior executive team and I'm very pleased she's joining us at such a pivotal point in our growth."

Commenting on her appointment, Heggie said: "I'm thrilled to be joining Bupa. Its international scale and trusted brand, coupled with its ambitions for the future, are very exciting and I look forward to working closely with Stuart and the rest of the team to deliver on these ambitions."

11th March 2013

From: Marketing

Share

Tags

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
3 Monkeys Zeno

3 Monkeys Zeno is an award winning global creative communications consultancy – home to a collective of creative and strategic...

Latest intelligence

Tree
Pharma’s vital role in sustainability and corporate social responsibility
Pharma is in the spotlight as tough questions about sustainability commitments continue to arise...
Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....