CDM London names Phil Bartlett as MD

Phil Bartlett has joined advertising firm CDM London as managing director.

He was most recently managing director at marketing agency McCann Health but left at the end of 2013. Bartlett also held the role of managing director at Torre Lazur McCann having joined the company as client services director.

Speaking to PMLiVE, Bartlett said he chose to join CDM London as it was the “sleeping giant of the healthcare agency scene in London”.

“Right now a lot of people's first question about us is 'who are CDM?' and that's crazy when you consider that CDM New York is the biggest and most respected agency on the planet,” he said.

“At previous agencies I've always thought that if CDM London gets some strong leadership and momentum they could really shake things up – I'm here to make that happen.”

Bartlett said his responsibilities include giving the agency new purpose and direction, and ensuring CDM's values continue to flow through everything the company does.

Going forward, Bartlett said that CDM London needs to focus on building its reputation through great work.

“It's going to be about finding, attracting and nurturing real talent from around the industry who want to be part of building something formidable,” he said.