Cello Health Consulting has appointed Beverly Hope as senior consultant, brand and portfolio services.
She has more than 20 years’ marketing experience, both in the pharmaceutical industry and consumer sector, and joins the specialist healthcare strategic marketing consultancy from PPD.
There Hope was associate director of global marketing at the contract research organisation (CRO).
Prior to that she spent 10 years with GlaxoSmithKline, rising to director of its marketing winning practices, a role that saw her lead the company’s strategy to develop and embed marketing excellence capabilities across its US pharmaceuticals business.
Earlier in her career Hope spent several years in the consumer packaged goods sector, working at Johnson & Johnson and Kellogg’s.