Damian Eade to lead Insight Research Group's new digital team

Insight Research Group has appointed its research director Damian Eade to lead a new digital business team.

The UK-based agency's new team will focus on mobile developments, digital strategies and helping pharma and healthcare clients embrace new digital channels.

Eade said: “Digital has moved from 'experimental' to something that pharmaceutical companies are having to now incorporate as a matter of course. We aren't just dealing with 'early adopters' dipping a toe in the water anymore.

“Digital has now gained greater recognition and become a dedicated part of the marketing mix, but this is still new territory for many of our clients.”

Insight's new digital business team has broad experience in digital research, which covers tactical implementation of, and transition to, tablet-based campaigns as well as research to help clients understand useage, behaviours and needs amongst healthcare professionals.