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Edelman strengthens healthcare offering with new appointment

Camilla Horwood takes on role of head of health public affairs, UK

Edelman has appointed Camilla Horwood as head of health public affairs, a newly created role with a UK focus.

She will be charged with developing and marketing the agency's new health public affairs capabilities, while also providing UK health policy, market access and strategic political advice to Edelman's current EMEA and global client base.

With 10 years' public affairs and strategic communications experience, gained both in-house and within agencies, Horwood has provided senior political counsel and issue management advice to a range of organisations at CEO and board level.

“This [appointment] puts us in a very strong position to serve both existing and new clients as they navigate challenging market access issues and the ever changing health policy environment created by government health reforms,” said Steve Spurr, COO, Edelman.

Prior to joining Edelman, Horwood was associate director/head of health at Portcullis Public Affairs.

Commenting on her appointment, Horwood said: “I am extremely excited to be joining the Edelman team.

“The agency is known for its excellent quality client servicing, innovative communication strategies and talented people. It also boasts an impressive global and European health client base, where there will be much potential for developing a UK public policy remit.

“The agency has a huge amount to offer clients and I am really looking forward to sharing this expertise with a wider UK health audience base."

17th October 2012

From: Marketing, Healthcare

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