GCI Health has appointed Elisia Canna to lead the healthcare PR firm’s expanding consumer wellness offering Well Living.
Formerly director, consumer health, Canna is now executive VP, health and wellness. She will continue to report to GCI Health’s CEO, Wendy Lund. The promotion takes effect immediately, a GCI Health representative told PMLiVE.
“The new effort Elisia will be leading focuses on industry trends and the fact that so many companies and brands are delving into the wellness space and how best to communicate the most appropriate wellness paths and solutions to enhance consumers’ lives,” said Lund.
“Elisia’s experience in consumer health and her attention to insights that activate consumers and embrace client brands will be invaluable to our work going forward.”
Canna joined GCI Health in January 2011. She was an executive VP at Porter Novelli from 2006 to 2010. Before that she was with Ogilvy Public Relations Worldwide, as a senior vice president.
The rapidly expanding GCI Health has hired 35 new staff over the past six months, 11 of them joining the London office, including director Hannah Morris.